The Catwalk Strut

This company has such a good name. STRUT. Advertising companies would love to get a client like this. Just think of the possibilities that the creative agencies would come up with. It would be endless.



But unfortunately it seems they did it themselves.

The Press release.

"STRUT®, known worldwide as the leading automotive aftermarket manufacturer of handcrafted, triple-chromed grilles, wheels and accessories designed for luxury automobiles and SUVs, has announced two new grille collections—the Greenwich Collection™ designed exclusively for the Bentley Continental GT and the Oxford Collection™ for the Bentley Flying Spur.

These vehicles represent two of the most highly respected rides on the road today. If you are an individual who appreciates high performance automotive technology, fine craftsmanship, and luxury, then a Bentley suits your personality to a T. You accept no compromises and you own only the best of everything."

It's a pretty crap press release.



The example below is definitely not kosher, or halal for that matter. Pig anyone?



It is a bit wrong - if not arrogant - that the company puts badges on every piece on the grill - thats four 'strut' badges on the front of your Bentley - when essentially they are just dipping the chicken wire in chrome.



Pictures (STRUT)