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Tuesday, March 06, 2012

Bentley Mulsanne

Bentley Motors are certainly churning out the media today.

On the back of releasing the Bentley EXP 9 F, they have released a Bentley Mulsanne promotional video.

I quite like it.

How you arrive is up to you.

Good one. Drive and have fun driving, or drink and get driven. Nice safe messaging.

What I like is the subtle changes they have done.

The Bentley driver leaves the keys on the Charles and Ray Eames stool, whilst the chauffeured owner grabs his ipad from the Eileen Gray side table.

Then it's the Eames Lounge Chair in the background compared to the Ludwig Mies van der Rohe barcelona chair.

Playing with the gear knob compared to playing with the Ettinger ipad cover from the Bentley Collection here.

And the different shoes. Wait a tick. Notice it?

The model is wearing the same socks for both the Bentley driver role and the let's get your drink on and get a lift role.

Wardrobe fail. But a good ad.


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