We are the opposite of mass production.

So the marketing strategy for the new grand Bentley has taken shape.

First there was a teaser video called 'The all-new grand Bentley.'

Today Bentley released a new video titles 'We are the opposite of mass production.' It is a nice touch.

Here it is. It features Peter Guest the Head of Body and Trim doing the voice over, with Clive Jones stitching and cutting.

On the site New Grand Bentley the following seven videos are 'coming soon'.

It will be a fusion of extremes.
It's a rare event and a privilege.
It's never been done. Let's do it.
Colour is personal, just like a Bentley.
There was no benchmark.
The spirit of British motoring lives on.
W.O. Bentley's dream is coming alive.

And guess what. There is 7 weeks till the Pebble Beach Concours d'Elegance!

So a one video per week marketing strategy seems on the cards!